ENERATIVE AI

Capgemini tees up smarter AI at 2025 Ryder Cup

Capgemini is rolling out a new and improved version of its generative AI platform Outcome IQ at this year’s Ryder Cup, promising fans smarter, sleeker and faster match insights.

The Ryder Cup takes place Sept. 26-28 at the Bethpage Black Course in Farmingdale, New York.

First launched in 2023, Outcome IQ is designed to analyze shot-by-shot match data in real time, using historical player performance stats and course characteristics to generate “context-aware” insights and probability scoring.

For 2025, Capgemini has supercharged its platform with generative AI and agentic systems, introducing new features including:

• Real-time, AI-fueled insights across digital and social media channels
• “What If” scenarios that simulate potential outcomes based on real-time changes

According to Capgemini, the new system can process as many as 360 insights simultaneously.

“Putting a match play scorecard together involves over 170 million possibilities,” said Pascal Brier, Capgemini’s chief innovation officer. “The AI system crunches the data every time a ball stops rolling, adapting dynamically to the unfolding match…help[ing] fans understand not just what’s happening, but what could happen next.”

The update comes as Capgemini ramps up its push to bring more AI capabilities to sporting events, following a recent company report that found more than half of global sports fans are already turning to AI for more personalized content.

The enhanced Outcome IQ will debut this week at Bethpage Black. Capgemini partnered closely with Ryder Cup Europe and the PGA of America to embed Outcome IQ into this year’s coverage.